Our Company / Our Strategy

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Our Strategy

    Atlas Copco's vision is to be a leader in each of its businesses. This means that the Group must be first in mind of its customers, but also to be their first choice - to give the best value.

    The vision shall be achieved through three main strategies:

    • Development through continuous improvement of existing operations and products as well as innovative business concepts and new technologies, among other areas safeguard development of the Group.


    • Most divisions are product-driven in order to give each product the best chance in the market to satisfy customer needs. Each division is specialized within a specific product area and has total responsibility for product development, manufacturing, and sales and service operations.


    • Growth in order to secure long-term profitability is a top priority. This shall be achieved through three main directions. Firstly, organic growth by bringing new products - developed from core technologies - and new applications to new markets. Secondly, strengthening the presence in Asian markets. Finally increasing revenues related to "use of products", such as maintenance, spare parts and accessories as well as equipment rental.


    Operations, which are specialized in services related to "use of products", are both product and customer-driven. This means that the range of products offered could also include products, which are not manufactured by Atlas Copco.

    The multi-brand strategy also plays a significant role for the Group. Products are differentiated and are marketed via various brands through different distribution channels in order to better satisfy specific customer needs.


Published date: 2007-10-17 10:15